The 100 Best Free SEO Tools & Resources for Every Challenge - Interactive
Free Tools
1. Anchor Text Over Optimization Tool
http://www.removeem.com/ratios.php
Link Research, Technical SEO
Worried about Google's Penguin algorithm
hitting you for over-optimized anchor text? Simply type in your URL for a
full report of which links might raise flags.
2. Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster
Tools Suite, Diagnostic
Similar in function to Google Webmaster
Tools, Bing offers a suite of interesting research tools and resources
for webmasters.
3. Bitly
https://bitly.com/
Social, Analytics
Most people use Bitly for URL shortening,
but the real power of this platform comes from its analytics.
4. Boomerang
http://www.boomeranggmail.com/
Email, Productivity
Boomerang lets you follow up on emails, even
when you forget. Great for link building or any time you send a lot of
emails.
5. Buffer
https://bufferapp.com/
Social
Optimize your online social media sharing.
Buffer allows you to share with your audience at the optimal times for
greater visibility.
6. BuiltWith
http://builtwith.com/
Competitive Intelligence
Use BuiltWith to discover what technology
nearly any website was, well, built with. Great for competitive
intelligence as well.
7. Buzzstream Tools Suite
http://tools.buzzstream.com/link-building
Link Building, Tools Suite, Email
Most people know Buzzstream as an outreach
platform, but they also offer a number of free link-building tools. This
company gets it.
8. Caption Tube
http://captiontube.appspot.com/
Video
Free and easy resource used to create
captions for YouTube. Helps with usability and offers viewers a readable
transcript.
9. CircleCount
http://www.circlecount.com/
Social, Analytics
Google+ analytics ramped up. Free resource
to track your followers and analyze your shares. See how many followers
you've gained over time.
10. Content Strategy Generator Tool
http://seogadget.com/content-strategy-generator-tool-v2-update/
Content
This tool from SEOgadget helps you plan your
content strategy intelligently, using keyword research and estimating
your audience size.
11. Convert Word Documents to Clean HTML
http://word2cleanhtml.com/
Content, Productivity
Despite the rise of Google Docs, Word still
dominates much of the world. Copying and pasting has always been a
hurdle, but this tool makes it easy.
12. Copyscape
http://www.copyscape.com/
Content
Copyscape serves both as a plagiarism
checker and a duplicate-content checker. Great to use if your content
has been distributed across the web.
13. Domain Hunter Plus
http://domainhunterplus.com/
Link Building
This magic extension for Chrome not only
helps you find important broken links, but also tells you if the links
point to an available domain.
14. Easel.ly
http://www.easel.ly/
Infographics
Free tools for creating and sharing
inforgraphics. The templates allow anyone to create a
professional-looking graphic.
15. Email Format
http://email-format.com/
Email, Productivity
Email Format helps you find the proper
structure for thousands of companies and organizations across the web.
16. FindPeopleonPlus
http://www.findpeopleonplus.com/
Social
The ultimate Google+ directory that's great
for research, outreach, and link building. Sort by keywords, profession,
country, and more.
17. Frobee Robots.txt Checker
http://www.frobee.com/robots-txt-check
Robots.txt, Technical SEO
Many robots.txt files contain hidden errors
not easily visible to humans. Run your file through this tool and you
never know what you'll discover.
18. GetListed
https://getlisted.org/
Local, Moz
This awesome local SEO tool scores your
local SEO visibility and gives you actionable next steps to raise your
score.
19. Google Keyword Planner
http://adwords.google.com/keywordplanner
Keyword Research
The tool to replace Google's popular keyword
tool has been derided by some, but still offers data not available
anywhere else.
20. Google Analytics
http://www.google.com/analytics/
Analytics
The most popular of all the analytics tools
available, Google Analytics continually innovates and sets the standard.
21. Google Analytics API
https://support.google.com/analytics/answer/1008004?hl=en&ref_topic=1008008
API, Analytics
The Google Analytics API is great for
building custom reports and tools, and also for pulling data straight
into Excel or Google Docs.
22. Google Map Maker
http://www.google.com/mapmaker
Local
Among other things, Google Map Maker allows
you to contribute to public map information, which may be shared and
incorporated into Google Maps.
23. Google PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights
Speed
Tools, data, and insights to improve your
page speed. Page speed is correlated with better rankings and user
engagement, so this matters.
24. Google Public Data
http://www.google.com/publicdata/directory
Content
Drawing on vast public databases, Google
public data offers a great starting point for content research,
infographics, and more.
25. Google SERP Snippet Optimization Tool
http://www.seomofo.com/snippet-optimizer.html
Technical SEO, CRO
That SEO Mofo! Use this tool to see how your
snippet may appear in Google's search results. Add structured data,
review stars, and more.
26. Google Structured Data Testing Tool
http://www.google.com/webmasters/tools/richsnippets
Structured Data, Technical SEO
If you use Schema.org microformats or any
other type of structured data, this tool will verify your markup.
27. Google Trends
http://www.google.com/trends/
Keyword Research
See what's trending in Google search results
and view keyword search popularity over time. A must for trends.
28. Google Webmaster
http://www.google.com/webmasters/
Tools Suite, Diagnostic
The interface recently received an overhaul,
and Google Webmaster remains a must-have resource of diagnostic and
health tools for site owners.
29. IFTTT
https://ifttt.com/
Productivity
IFTTT stands for IF This, Then That. The
tool allows you to create automatic triggers between various apps, like
Gmail and Twitter.
30. Infogr.am
http://infogr.am/
Infographics
A great free Infographics resource that
allows you to easily create graphics and data visualizations.
31. Internet Marketing Ninjas SEO Tools
http://www.internetmarketingninjas.com/tools/
Tools Suite
The Ninjas are some of the best SEOs and
online marketers out there, and they've put some of their best tools
online for free.
32. Linkstant
http://www.linkstant.com/
Link Building
This nifty analytics tool alerts you anytime
someone links to your website. Great for outreach and intelligence
gathering.
33. Linksy.me Email Guesser
http://linksy.me/find-email
Email, Link Building
Need to send an email, but you don't have
the recipient's address? Type in what you know and this nifty tool will
help you figure it out.
34. MailTester.com
http://mailtester.com/
Email
Need to send an email to an untested
address, but you don't want to spam them? Check it first with this mail
tester to verify.
35. MozCast
http://mozcast.com/
SERP Tracking, Moz
Want to know if Google is testing its
algorithm this week? MozCast gives you a daily weather report to track
changes in the SERPs.
36. MyBlogGuest
http://myblogguest.com/
Link Building, Content
Guest blogging is still alive and thriving.
MyBlogGuest helps you find the good opportunities out there.
37. Panguin Tool
http://www.barracuda-digital.co.uk/panguin-tool/
Analytics
This awesome tool connects with your Google
Analytics account to help you see if and when you've been hit by Google
Algorithm updates.
38. Pingdom
http://tools.pingdom.com/fpt/
Speed
Pingdom offers an entire suite of speed
tools to help analyze page load, DNS issues, and connectivity.
39. Piwik
http://piwik.org/
Analytics
Piwik is a lightweight web analytics solution, and a great alternative to Google Analytics.
40. Rank Checker for Firefox
http://tools.seobook.com/firefox/rank-checker/
Rank Tracking
This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.
41. Rapportive
http://rapportive.com/
Email, Link Building, Productivity
Rapportive works with your Gmail inbox to
give you near-instant rich contact information for almost everyone you
want to reach. A must-have for marketers.
42. Remove Duplicate Items
http://ontolo.com/tools-remove-duplicates
Productivity
Ontolo offers a suite of link building
software and a few helpful productivity tools for link builders. The
remove duplicates tool solves a common problem.
43. Robots.txt Checker
http://tool.motoricerca.info/robots-checker.phtml
Robots.txt, Technical SEO
Use robots best practices and discover
hidden errors in your robots.txt files that may cause search engine
crawling problems.
44. Schema Creator
http://schema-creator.org/
Structured Data, Technical SEO
Everyone loves using Schema.org, but the
microformats are difficult to write by hand. This generator from the
folks at Raven simplifies the task.
45. Scraper for Chrome
https://chrome.google.com/webstore/detail/scraper/
Productivity
If you've never scraped a webpage, you're
missing out. Scraper for Chrome puts the power of simple web scraping in
your hands without the need for code.
46. Seer Toolbox
http://www.seerinteractive.com/seo-toolbox/
Tools Suite, Analytics, Link Research
SEER opened up its internal toolbox for
everyone in the world to use. These are the same tools used in-house at
SEER, and they rock.
47. SEO Toolbar
http://tools.seobook.com/seo-toolbar/
Tools Suite, Toolbar, Technical SEO
On of the most popular tools available, The
SEO Toolbar puts a ton of information at your fingertips including
backlinks and competitive research.
48. SEO Tools for Excel
http://nielsbosma.se/projects/seotools/
Tools Suite, Analytics, Social
You don't need to be an Excel ninja to use
Niels Bosma's SEO Tools for Excel. This plugin does so many things many
SEOs won't work without it.
49. SEOgadget Links API
http://seogadget.com/api/
API, Link Research
The SEOgadget Links API lets you easily
gather not only backlink data but contact information as well. A huge
time saver.
50. SEOgadget Tools
http://seogadget.com/tools/
Tools Suite
This suite of tools from the Gadget lab
includes several Excel plugins, a content strategy generator, and more.
51. SEOQuake
http://www.seoquake.com/
Toolbar, Tools Suite, Technical SEO
More raw data than any other SEO toolbar out there.
52. SharedCount
http://www.sharedcount.com/
Social, Analytics
Want to know how any piece of content was
shared socially across the major services? This is the tool to use.
53. SharedCount API
http://www.sharedcount.com/documentation.php
API, Social
Harnessing the combined statistics of
Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of
social data at your fingertips.
54. Similar Page Checker
http://www.webconfs.com/similar-page-checker.php
Content, Technical SEO
Use this tool to check for duplicate content
issues. The Similar Page Checker will give you a score of how closely
the HTML of two pages resemble each other.
55. Sitemap Generators
http://code.google.com/p/sitemap-generators/wiki/SitemapGenerators
Sitemaps
Google offers a slew of free, top-notch
sitemap generators. Most of these live on your server and generate new
sitemaps automatically.
56. Social Authority API
https://followerwonk.com/social-authority
API, Social
How much reach and social authority do your
followers have? How about the people you're trying to connect with? The
free Social Authority API will tell you.
57. Social Crawlytics
https://socialcrawlytics.com/
Social, Analytics
Social Crawlytics allows you to conduct
competitive research by showing you your competitors' most-shared
content. Lots of other features as well.
58. Social Mention
http://www.socialmention.com/
Social
Social mention offers real-time social media
search and analysis. Enter a search term and see who's sharing what,
right now.
59. Text Cleaner
http://www.textcleanr.com/
Content
Some of the best tools solve the simplest
problems. Text cleaner cleans up all kinds of text formatting when
copying and pasting between aplications.
60. Ubersuggest
http://ubersuggest.org/
Keyword Research
Every SEO loves Ubersuggest for its ease of
use and wealth of keyword research ideas. Utilizing the power of Google
Suggest, it returns hundreds of potential results.
61. URI Valet
http://urivalet.com/
Technical SEO
A great tool for digging into server
headers, canonical information, analyzing redirect problems and more.
62. Virante SEO Tools
http://www.virante.org/seo-tools
Tools Suite
Virant offers a number of high quality SEO
tools to the public. These are often the same tools developed for the
Virant team, opened up for public use.
63. Wayback Machine
http://archive.org/web/web.php
Competitive Intelligence
Want to see the history of your website or
your competitor's site? The Wayback Machine allows you to step back in
time and track important changes.
64. WebPagetest
http://www.webpagetest.org/
Speed
Quick and easy website speed tool. Offers suggestions for improving performance.
65. Wordle
http://www.wordle.net/
Content
Create beautiful word clouds. Great for visualizations, graphics, and research.
66. Wordstream Free Keyword Tools
http://www.wordstream.com/free-keyword-tools
Keyword Research, Tools Suite
In addition to its paid offerings,
Wordstream offers a suite of free keyword tools offering access to
thousands of keyword suggestions.
67. Xenu's Link Sleuth
http://home.snafu.de/tilman/xenulink.html
Diagnostic, Technical SEO
Winner of the ugliest-SEO-tool-on-the-planet
award, Xenu is also one of the most useful. Crawl entire sites, find
broken links, create sitemaps, and more.
68. XML-Sitemaps.com
http://www.xml-sitemaps.com/
Sitemaps
XML-Sitemaps offers probably the easiest
sitemap creation solution anywhere. Great for smaller sites when you
need a sitemap in minutes.
69. Yahoo Pipes
http://pipes.yahoo.com/pipes/
Content, Productivity
A great mashup tool that combines different
feeds into content and other magical creations. Used for link building
and whatever you can dream of.
70. Yoast WordPress SEO Plugin
http://yoast.com/wordpress/seo/
Technical SEO
If you could only choose one WordPress
plugin for you site, the first would be from Yoast, and so would the
second. This one sets the standard.
71. YouTube Analytics
https://www.youtube.com/analytics
Video, Analytics
Offers video-specific analytics for YouTube videos. A must-have for YouTube video publishers.
Free and Paid
72. Ahrefs
https://ahrefs.com/
Link Research, Link Building
One of the more popular link research tools,
Ahrefs offers a large index and nice anchor text distribution charts.
Mostly a paid tool, but they offer some free data.
73. Banana Tag
http://bananatag.com/
Email
Banana Tag allows you to track your emails
after you send them. For example, check your email open rates from
Gmail.
74. CloudFlare
https://www.cloudflare.com/
Speed
How do they make CloudFlare free? It works
both as a CDN and a security service to provide your website with speed
and safety.
75. Followerwonk
https://followerwonk.com/
Social, Analytics, Moz
Perhaps the coolest thing about Followerwonk
is the ability to track your followers. Smart SEOs also use it for
outreach and research.
76. Keyword Eye
http://www.keywordeye.com/
Keyword Research
Keyword eye adds a twist to keyword research
by adding rich visualizations — essential when you want to move beyond
keywords to valuable concepts.
77. KnowEm
http://knowem.com/
Social
KnowEm allows you to check 100's of social
profiles at once to check availability. Looking for the perfect brand
name? Check KnowEm first.
78. Majestic SEO
http://www.majesticseo.com/
Link Research, Competitive Intelligence, Link Building
You've probably seen Majestic SEO link
charts all over the Internet. Great crawling technology combined with
several free options make for great link research.
79. Majestic SEO API
http://blog.majesticseo.com/general/majestic-seo-api-now-explained/
API, Link Research
Majestic makes much of its backlink data available for free via its API.
80. MozBar
http://moz.com/tools/seo-toolbar
Tools Suite, Toolbar, Moz
The standard SEO toolbar for legions of
marketers, the MozBar allows you to perform over 50 key tasks right from
your browser. Highly recommended.
81. Mozscape API
http://moz.com/products/api
API, Link Research, Moz
Companies everywhere incorporate the
Mozscape API into their own products, but it's also available to
individuals, and much of the data is free.
82. nTopic
http://www.ntopic.org/
Content
nTopic is one of the few proven methods for
giving your content a relevancy score and offering keyword suggestions
to improve it.
83. Open Site Explorer
http://www.opensiteexplorer.org/
Link Research, Moz, Competitive Intelligence, Link Building
When Google and Yahoo started removing
backlink data from the public, Moz built Open Site Explorer to fill a
huge need. See backlinks, anchor text, popularity metrics and more.
84. Piktochart
http://piktochart.com/
Infographics
A cute and easy infographic generator. No experience required.
85. RowFeeder
https://rowfeeder.com/
Social, Analytics
RowFeeder allows you to track social
usernames, hashtags and keywords and load that information into Excel
for easy social media monitoring.
86. Screaming Frog
http://www.screamingfrog.co.uk/
Diagnostic, Technical SEO
A powerful website crawling tool with a ton
of features and customizations. A must-have for most serious SEOs.
87. Searchmetrics Visibility Charts
http://suite.searchmetrics.com/en/research
SERP Tracking, Competitive Intelligence
Track the search visibility of any website,
in addition to tracking winners and losers in Google's search results.
88. SEMrush
http://www.semrush.com/
Tools Suite, Keyword Research, Competitive Intelligence
The paid and organic keyword data offered by
SEMrush is often scary good and comprehensive. Also great for
researching competitors' ads.
89. SERPmetrics
http://serpmetrics.com/flux/
SERP Tracking, Competitive Intelligence
SERPmetrics flux charts track the flux for
US search results across Yahoo, Bing and Google over a 30-day period. A
paid API is also available.
90. SimilarWeb
http://www.similarweb.com/
Competitive Intelligence
Impressive competitive intelligence across a
number of online industries. Competitor website stats are hard to come
by, but Similar Web does a good job.
91. StatCounter
http://statcounter.com/
Analytics
Free, quick, and lightweight analytics
solution. Often used by those who want to avoid using Google Analytics
for privacy reasons.
92. Trello
https://trello.com/
Productivity
Project management and tracking made simple. Used and endorsed by Moz.
93. Whitespark Local Citation Finder
https://www.whitespark.ca/local-citation-finder/
Local
Finding local citations is key to local SEO.
Whitespark offers a number of free and paid solutions to find the local
citations to rise above the competition.
94. Whois Lookup
http://whois.domaintools.com/
Competitive Intelligence
Find registration, contact, and administrative information for any domain.
95. Wistia
http://wistia.com/
Video
The king of online video, Wistia offers
SEO-friendly solutions for video hosting. Both free and low-cost options
available.
Free Trials
96. Moz Analytics
http://moz.com/products
Tools Suite, Diagnostic, Moz, Rank Tracking, Social
The flagship of the Moz software suite, Moz
Analytics offers a dashboard of all your important marketing data in one
place with actionable analytics for better marketing.
97. Optimizely
https://www.optimizely.com/
A/B Testing, CRO
Easy A/B testing and analytics to help you move toward success in your CRO efforts.
98. Raven
http://raventools.com/
Tools Suite, Diagnostic, Content, Social
Raven offers a classic suite of SEO, content, and research tools popular with many marketers.
99. Visual Website Optimizer
https://visualwebsiteoptimizer.com/
A/B Testing, CRO
Visual Website Optimizer allows you to run
A/B tests with a simple online editor that lets you test content without
knowing code.
100. Wordtracker
http://www.wordtracker.com/
Keyword Research
A powerful keyword research suite used by
many top marketers, Wordtracker offers a generous free trial option.